The Life Science Innovators Dilemma: Converting Skeptics to Evangelists

By: Andrew Johnson, Ph.D. Having a truly innovative, disruptive technology or service is both a blessing and a burden.  A blessing in that you can ‘own the market’ for a period of time if you successfully launch and grow your business.   (This is the good side of being first to market).  The burden is that […]

Three Tips to Insuring That Your First Sales Are Not Your Last

By:  Andrew Johnson, Ph.D. Growing sales from your initial product launch requires a special approach with disruptive technology in the Life Sciences.   In a typical Life Science or biotech startup, your very first sales will likely come from some (hopefully most) of your beta evaluators.  Often, you will have a slew of sales at the […]

The Key to Key Opinion Leaders

By:  Andrew Johnson, Ph.D. One of the best ways to validate your new technology with your customers is with publications (especially those of happy customers).  What do you do when you don’t have them yet?  Key Opinion Leaders or KOLs can be a great resource for getting things moving in the early days before there […]