Beta Testing Checklist Your Competition Doesn’t Want You to Have

By Andrew Johnson, Ph.D. Beta testing done right can significantly improve the chances that your product launch will be a success.  When done wrong, this can be a terrible waste of time.  With this in mind the following checklist should keep your team on track for a successful launch. Select a technically savvy Product Manager […]

Six Steps to the Epiphany: Get This Right and Go Big

By:  Steve Haralampu, Sc.D. & Bill Skea, Ph.D. Successful commercialization of a new technology has more to do with marketplace needs and product execution than with the technology itself.  The main factor driving success is the customers’ perception of value:  “What does it do for me?” and “Is it better, faster, or cheaper?”  Technology rarely […]

Google Glass: A Primer for the Life Sciences Market

By:  Chris Cullmann Your rep is in the lab because your customer is tweeting his 2000+ followers that the $300K sequencing system your company just installed is “a piece of garbage.” “Poor resolution. Unreliable reproducibility. Low reads. I might as well do this manually” says your customer, the director of a regional sequencing center. The […]

The Life Science Innovators Dilemma: Converting Skeptics to Evangelists

By: Andrew Johnson, Ph.D. Having a truly innovative, disruptive technology or service is both a blessing and a burden.  A blessing in that you can ‘own the market’ for a period of time if you successfully launch and grow your business.   (This is the good side of being first to market).  The burden is that […]

Alpha Evaluations: Going from Great Science to Great Products

By:  Andrew Johnson, Ph.D. Why do alpha testing? Alpha evaluations, also known as alpha testing, can be a crucial way to reduce the risk of launching a product that will not be accepted by your customers.  When alpha testing is done well, this can provide crucial insights on how well your final product is going […]