Where Does the Science Belong in the Life Science Startup?

By: Andrew Johnson, Ph.D. One of the best things you can do for your new Life Science Company is to engage with potential customers through your innovative new technology.  However, there is a time and place for this.  The following simple Do’s and Don’ts will help you to get right what most companies (even some […]

The Life Science Innovators Dilemma: Converting Skeptics to Evangelists

By: Andrew Johnson, Ph.D. Having a truly innovative, disruptive technology or service is both a blessing and a burden.  A blessing in that you can ‘own the market’ for a period of time if you successfully launch and grow your business.   (This is the good side of being first to market).  The burden is that […]