Taking Your Show on the Road: Using Your Science to Boost Sales

By:  Andrew Johnson, Ph.D. The technical roadshow can be a great way to build excitement for your product(s) with potential customers, build your brand and engage with the researchers and other professionals whose feedback is most valuable to you.  Use these tips to make the most out of the time and effort this requires to […]

The Life Science Innovators Dilemma: Converting Skeptics to Evangelists

By: Andrew Johnson, Ph.D. Having a truly innovative, disruptive technology or service is both a blessing and a burden.  A blessing in that you can ‘own the market’ for a period of time if you successfully launch and grow your business.   (This is the good side of being first to market).  The burden is that […]

Building a Powerful Contact List: Key Tactics for Making the Random Walk a Little Less Random

By:  Andrew Johnson, Ph.D. Building up a substantial contact list is crucial to any startup especially as they approach the commercial launch of their first product or service.  This list will be used by your commercial team to recruit alpha and beta evaluators, find strategic partners and of course uncover customers.  One of the key […]

Six Steps to the Epiphany: Get This Right and Go Big

By:  Steve Haralampu, Sc.D. & Bill Skea, Ph.D. Successful commercialization of a new technology has more to do with marketplace needs and product execution than with the technology itself.  The main factor driving success is the customers’ perception of value:  “What does it do for me?” and “Is it better, faster, or cheaper?”  Technology rarely […]

Some Fundamentals of a Successful Podcast Campaign

By:  Scott Graves Storytelling At the end of the day the success of your podcast series centers on compelling storytelling.  For many, the challenge is in the delivery.  For others, the challenge is in developing the content.  “I’m a research scientist with no significant accomplishments yet in my career.  My day to day is mundane […]

Don’t Miss the ‘Good to Great’ Way to Startup Success

By Andrew Johnson, Ph.D. There are no shortages of stories of great ideas and entrepreneurs that, for one reason or another, failed to achieve commercial success.  Is there some secret to getting this right that is being tightly held by the winners in this Darwinian race to startup glory? Jim Collins investigated this phenomenon in […]

Google Glass: A Primer for the Life Sciences Market

By:  Chris Cullmann Your rep is in the lab because your customer is tweeting his 2000+ followers that the $300K sequencing system your company just installed is “a piece of garbage.” “Poor resolution. Unreliable reproducibility. Low reads. I might as well do this manually” says your customer, the director of a regional sequencing center. The […]